When an individual thinks of their television service and the accompanying features, there is one feature in particular that many are glad to have at their disposal – video On Demand. To say the least, it is quite unlikely that anyone – TV lover or otherwise – would oppose to being able to watch a particular show at whatever time they feel like. Video On Demand grants TV viewers access to a multitude of shows – with the TV service provider being the key in determining the hundreds or thousands of shows that their customers have access to. All it requires is a few clicks on the remote.
Among the variety of service providers that TV lovers look to for satisfying such a desire of TV freedom, Comcast is oftentimes one of the top mentions on the list. With recent additions to their line-up, Comcast has the luxury to brag about what very few other service providers can – offering their XFINITY customers the option to watch the top 100 cable and broadcast shows (as rated by Nielsen) through XFINITY On Demand. Included among the list are favorites such as The Big Bang Theory, Person of Interest, Game of Thrones, Elementary, Scandal and Grey’s Anatomy.
As those who are familiar with their XFINITY On Demand service can attest to, this list of 100 shows does not exhaust all the On Demand content that is available. What it means, however, is that Comcast is intent on offering the best of the best to their customers. Understandably, being able to utilize the convenience and comfort afforded with the service requires a subscription of one of the many XFINITY TV packages.
Speaking on the initiative, Matt Strauss, Senior Vice President and General Manager of Video Services at Comcast Cable stated, “We remain focused on giving customers access to the highest quality and most current content, anytime and anywhere they want it.” He also expressed, “There is an abundance of quality television available right now and XFINITY On Demand is becoming a unique destination for TV lovers who want to catch up and keep up with all the top shows”.
A Variety of Options
While it is still very much a staple within households across the United States, the era has long since passed when the television is the only medium through which people watch shows and movies. One of the most noted factors of On Demand content from a service provider is being able to access the shows on multiple devices. As it stands, individuals are also interested in watching video content on their personal computers/laptops, as well as their mobile devices such as their smart phones and tablets.
Key to note is the fact that of the top 100 shows that XFINITY customers can watch at any time, an impressive 64 of the lot is accessible across all devices. With this, in the event that there are too many bodies competing for their own time with the TV, or an individual is eager to catch up with their favourite shows when on a long journey, this can be achieved with great ease. In the event that they are on a computer, one just needs to visit the website, while for the mobile devices, there is the XFINITY TV Go app which is compatible with both Android and iOS systems.
Other Offerings
In addition to the TV listings, the movies On Demand that customers can access via XFINITY are also noteworthy. While it would be easy to imagine that the selevctions are limited, there are movies that fit into a variety of genres including action, adventure, comedy, drama, family, and romance. Popular movie choices with XFINITY On Demand constitute of 300: Rise of an Empire, 12 Years a Slave, Frozen, and Thor: The Dark World. This only represents a small fraction of the many, as there are over a thousand that movie lovers can choose from – whether they just want to sit and unwind after a long day, or it’s their week to host movie night with their friends and family.
Interesting Stat
Ever since its emergence, the desire for On Demand content has grown considerably. In a three year span – from 2011 to 2014 – it is reported that the hours spent watching On Demand content has increased from an estimated 150 million to approximately 260 million. While the figures in itself says a lot, it becomes more remarkable when taking into consideration that said figures only represents XFINITY On Demand content. This leads to the realization that the overall (thinking of all the service providers) increase in the time spent watching shows and movies On Demand. It was recently reported that an estimated 43 million televisions accessed video On Demand content within the year, which gives an indication as to how many households are utilizing the service. Taking into consideration that likelihood that the desire to watch content On Demand will continue to grow, Comcast has certainly positioned itself to capitalize based on the quantity and quality of their offerings.
XFINITY On Demand Offering the Best of the Best